Detailed Course Information |
2025 Winter
Mar 17, 2025 |
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| ADMN 210 - Introduction to Marketing |
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This course presents the fundamentals of marketing theory and application. Starting at a societal level, it works through environmental scanning, explores the differences between consumer and business customer groups, followed with a strategic focus on segmentation, targeting and positioning. Tactical applications of the marketing mix are then addressed - product, price, place and promotion. Attention is also directed to ethical and legal considerations.
***Prerequisite: ADMN 100 (or BUS 100) and ADMN 260 (or BUS 260). Concurrent enrolment is allowed in ADMN 260.***
*Note: Students may not receive credit for both ADMN 210 and BUS 210.*
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Majors: Administration Business Administration Industrial Systems Engineering Software Systems Engineering |
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