Detailed Course Information |
2025 Winter
Mar 17, 2025 |
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| ADMN 310 - Strategic Marketing |
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This course will introduce students to qualitative and quantitative analysis tools and forecasting along with alternate approaches to decision-making in the marketing context. Visioning, strategy, branding and the value-proposition plus risk and mitigation are then addressed. Emphasis is on applying disciplined theoretical frameworks to the development of critical thinking and sound judgement, harmonizing the objectives and resources of the organization with real world marketplace opportunities.
***Prerequisite: ADMN 210 or BUS 210.***
*Note: Students may receive credit for one of ADMN 310 or BUS 310.*
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate Must be enrolled in one of the following Majors: Administration ~ Combined Economics & Admin |
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