Detailed Course Information |
2025 Winter
Mar 17, 2025 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. |
| BUS 210 - Introduction to Marketing |
|
This course presents the fundamentals of marketing theory and application. Starting at a societal level, it works through environmental scanning, explores the differences between consumer and business customer groups, followed with a strategic focus on segmentation, targeting and positioning. Tactical applications of the marketing mix are then addressed – product, price, place and promotion. Attention is also directed to ethical and legal considerations.
***Prerequisite: BUS 100 (or ADMN 100) and BUS 260 (or ADMN 260). Concurrent enrolment is allowed in BUS 260.***
*Note: Students may not receive credit for both BUS 210 and ADMN 210.*
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate |
| Return to Previous | New Search |
|