Detailed Course Information

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BUS 312 - Consumer Behaviour
This course examines the key concepts and theories in consumer behaviour, psychology, and other relevant fields. It addresses perception, personality, culture, and other topics to better understand consumer actions, motivations, decisions and response to various marketing strategies. *Prerequisite: BUS 210 or ADMN 210* Note: Students may only receive credit for one of BUS 312, ADMN 312, and ADMN 412. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate

BUS 312 - Consumer Behaviour

This course examines the key concepts and theories in consumer behaviour, psychology, and other relevant fields. It addresses perception, personality, culture, and other topics to better understand consumer actions, motivations, decisions and response to various marketing strategies. ***Prerequisite: BUS 210 or ADMN 210*** *Note: Students may only receive credit for one of BUS 312, ADMN 312, and ADMN 412.*
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Examination

*Business Administration Department

Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate
Graduate

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Detailed Course Information

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