Detailed Course Information |
2025 Winter
Mar 17, 2025 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| BUS 410 - Advanced Marketing Strategy |
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This course builds on BUS 310 and accrued marketing expertise. Following a review of disciplined theoretical frameworks, the class focuses on real world challenges such as integrative business model design, competitive positioning and growth strategies, creating a compelling brand image, and, optimizing the value proposition. In addition to developing sound judgement and critical thinking, resourceful problem solving and professional development are given priority.
***Prerequisite: BUS 310 (or ADMN 310), and BUS 312 (or ADMN 312 or ADMN 412)***
*Note: Students may not receive credit for both BUS 410 and ADMN 410.*
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate |
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