Detailed Course Information

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BUS 413 - Marketing Research
This course introduces the design, execution, and informed consumption of business research with a focus on marketing research. The course considers a range of contemporary research techniques, encompassing problem definition, questionnaires and other designs, sampling, business analytics techniques, interpretation of findings, and application to strategic marketing decision-making. *Prerequisite: STAT 100 and any BUS 31x course or BUS 374AA-ZZ* Note: Students may not receive credit for both BUS 413 and ADMN 413 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate

BUS 413 - Marketing Research

This course introduces the design, execution, and informed consumption of business research with a focus on marketing research. The course considers a range of contemporary research techniques, encompassing problem definition, questionnaires and other designs, sampling, business analytics techniques, interpretation of findings, and application to strategic marketing decision-making. ***Prerequisite: STAT 100 and any BUS 31x course or BUS 374AA-ZZ*** *Note: Students may not receive credit for both BUS 413 and ADMN 413*
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Examination

*Business Administration Department

Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate
Graduate

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Detailed Course Information

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