Detailed Course Information

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BUS 416 - Business-to-Business Marketing and Sales
This course examines the unique aspects of marketing to business customers. Topics include organizational buying and selling models, creating value for business customers, developing product, pricing, channel, sales, and communications strategies. Relationship management within the supply chain and the sales function are emphasized. *Prerequisite: BUS 310 or BUS 312* Note: Students may only receive credit for one of BUS 416, ADMN 416, and ADMN 435AE 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate

BUS 416 - Business-to-Business Marketing and Sales

This course examines the unique aspects of marketing to business customers. Topics include organizational buying and selling models, creating value for business customers, developing product, pricing, channel, sales, and communications strategies. Relationship management within the supply chain and the sales function are emphasized. ***Prerequisite: BUS 310 or BUS 312*** *Note: Students may only receive credit for one of BUS 416, ADMN 416, and ADMN 435AE*
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Examination

*Business Administration Department

Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate
Graduate

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Detailed Course Information

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