Detailed Course Information

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BUS 474AB - Social Enterprise Marketing
This class considers the unique aspects of marketing in not-for-profit and triple bottom line businesses, with a focus on the impacts of organizational structure, revenue models, and social issue legitimacy on marketing strategy. Topics include marketing to volunteers and other key stakeholders, establishing partnerships, cause marketing, the social marketing of ideas, and success measurement. *Prerequisite: BUS 210* * Note: Students may not receive credit for both BUS 474AB and ADMN 435AM. * 3.000 Credit hours 0.000 TO 3.000 Lecture hours 0.000 TO 3.000 Other hours Levels: Undergraduate Schedule Types: Lecture, Directed Reading, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate

BUS 474AB - Social Enterprise Marketing

This class considers the unique aspects of marketing in not-for-profit and triple bottom line businesses, with a focus on the impacts of organizational structure, revenue models, and social issue legitimacy on marketing strategy. Topics include marketing to volunteers and other key stakeholders, establishing partnerships, cause marketing, the social marketing of ideas, and success measurement. ***Prerequisite: BUS 210*** * Note: Students may not receive credit for both BUS 474AB and ADMN 435AM. *
3.000 Credit hours
0.000 TO 3.000 Lecture hours
0.000 TO 3.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture, Directed Reading, Examination

*Business Administration Department

Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate
Graduate

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Detailed Course Information

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