Detailed Course Information |
2025 Fall
Dec 05, 2025 |
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| EMBA 835 - Marketing for Managers |
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Students will explore and apply marketing management practices and theories and evaluate marketing strategies leading to an understanding of the complexities of marketing. The course will focus on strategies and tactics related to the marketing mix, market segmentation, positioning, consumer analysis, pricing, promotion, distribution, global markets, technology, and current trends.
2.000 Credit hours 0.000 TO 2.000 Lecture hours 0.000 TO 2.000 Other hours Levels: Graduate Schedule Types: Lecture, Directed Reading, Examination, ~ Web-Delivered *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Degrees: Master of Business Admin |
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