Detailed Course Information |
2025 Fall
Dec 12, 2025 |
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| GBUS 840 - Strategic Marketing |
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This course assists the student in developing skills in the creative and systematic use of marketing concepts and strategies. The strategic role of marketing within an organization and its integration with other functional units will be studied. Students are expected to develop a working knowledge of a family of strategic marketing planning processes, concepts, methods, and strategies.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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