Detailed Course Information |
2025 Fall
Dec 12, 2025 |
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| GBUS 845AB - Mktg - Public & Nonprofit Org |
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Course is designed to create an understanding of the role of marketing in public and nonprofit organizations, and how marketing in this context differs from marketing in for-profit organizations. The course presents concepts, strategies, and tactics for effectively managing nonprofit environments such as health, education, public services, and the arts.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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