Detailed Course Information |
2025 Fall
Dec 10, 2025 |
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| MBA 704 - Foundations of Marketing |
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This course will assist the students in developing foundational knowledge of marketing concepts and theory. Tactical applications of the marketing mix are also addressed – product, price, place and promotion. Ethical and legal issues are also discussed.
1.500 Credit hours 1.500 Lecture hours 0.000 TO 1.500 Other hours Levels: Graduate Schedule Types: Lecture, Independent Study, Directed Reading, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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