Detailed Course Information |
2025 Fall
Dec 10, 2025 |
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| MBA 710 - Foundations of Strategic Marketing |
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The course objective is to assist the student in developing skills in the creative and systematic use of marketing concepts and strategies in the design and evaluation of strategic plans at all levels of the organization. The strategic role of marketing within an organization and its integration with other functional units will be studied. Students are expected to develop a working knowledge of a family of strategic marketing planning processes, concepts, methods, and strategies.
3.000 Credit hours 0.000 TO 3.000 Lecture hours 0.000 TO 3.000 Other hours Levels: Graduate Schedule Types: Lecture, Directed Reading, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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