Detailed Course Information

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ADMN 312 - Consumer Behaviour
This course examines the key concepts and theories in consumer behaviour, psychology, and other relevant fields. It addresses perception, personality, culture, and other topics to better understand consumer actions, motivations, decisions and response to various marketing strategies. *Prerequisite: ADMN 210 or BUS 210.* Note: Students may receive credit for one of ADMN 312, BUS 312, or ADMN 412. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate

ADMN 312 - Consumer Behaviour

This course examines the key concepts and theories in consumer behaviour, psychology, and other relevant fields. It addresses perception, personality, culture, and other topics to better understand consumer actions, motivations, decisions and response to various marketing strategies. ***Prerequisite: ADMN 210 or BUS 210.*** *Note: Students may receive credit for one of ADMN 312, BUS 312, or ADMN 412.*
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Examination

*Business Administration Department

Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate
Graduate

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Detailed Course Information

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