Detailed Course Information

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BUS 418 - Applied Digital Marketing
This course is designed to provide students with hands-on experience working directly with real clients. Students will work with their client(s) to apply the full spectrum of digital marketing strategies and tools they have learned throughout their program. The course focuses on the practical implementation of digital marketing strategies, including SEO, content marketing, social media, email campaigns, and paid advertising. *Prerequisite: BUS 017, BUS 317, BUS 315, and BUS 414. Concurrent enrolment is allowed with BUS 414.* Note: Students may receive credit for one of BUS 418 or BUS 474DM. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate

BUS 418 - Applied Digital Marketing

This course is designed to provide students with hands-on experience working directly with real clients. Students will work with their client(s) to apply the full spectrum of digital marketing strategies and tools they have learned throughout their program. The course focuses on the practical implementation of digital marketing strategies, including SEO, content marketing, social media, email campaigns, and paid advertising. ***Prerequisite: BUS 017, BUS 317, BUS 315, and BUS 414. Concurrent enrolment is allowed with BUS 414.*** *Note: Students may receive credit for one of BUS 418 or BUS 474DM.*
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Examination

*Business Administration Department

Restrictions:
Must be enrolled in one of the following Levels:
Undergraduate
Graduate

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Detailed Course Information

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