Detailed Course Information |
2026 Winter
Feb 17, 2026 |
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| DES 213 - Brand Strategy, Advertising and Design |
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This course explores design practices for branding strategy and advertising as they are developed in a professional environment. Through experiential learning processes, lectures, case studies, and studio projects, students will gain practical and theoretical knowledge to create and understand the visual language under-pinning brand identities and advertising campaigns. The course emphasizes the development of brand strategy, aligning creative design and communication with strategic objectives to build cohesive and effective brand messages.
*Note: Students may only receive credit for one of CTCH 213, DES 213, and CTCH 200AG.*
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Studio, Examination Creative Technologies & Design Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Graduate |
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