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| KHS 848AB - Sport Fan Consumer Behaviour |
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This course will examine consumer behaviour in a sport fan context. It will not only introduce the student to concepts of consumer behaviour but to provide and require the student to apply them to a specific population of sport fans (e.g., displaced, highly-identified, male, visible minorities, children, etc.).
3.000 Credit hours Levels: Graduate Schedule Types: Lecture, Directed Reading, Examination *Kinesiology & Health Studies Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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