Catalogue Entries

To view further details on a course, select the Course Number/Name hyperlink (underlined). If the "Schedule Types:" listed are underlined (hyperlink), select any type listed to view scheduled class sections for the term chosen.

BUS 415 - International Marketing
This course concentrates on the principles associated with conducting business and implementing marketing strategies across national and cross-cultural boundaries. It teaches how to use environmental scanning and international marketing research to evaluate foreign country opportunities and plan market entry. Strategic importance of segmentation, targeting and positioning is considered. Strategic standardization versus adaptation decisions are explored for “4 P’s” (product, pricing, distribution, and promotion). *Prerequisite: BUS 31x course or BUS 374AA-ZZ* Note: Students may not receive credit for both BUS 415 and ADMN 415 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Examination *Business Administration Department

BUS 415 - International Marketing

This course concentrates on the principles associated with conducting business and implementing marketing strategies across national and cross-cultural boundaries. It teaches how to use environmental scanning and international marketing research to evaluate foreign country opportunities and plan market entry. Strategic importance of segmentation, targeting and positioning is considered. Strategic standardization versus adaptation decisions are explored for “4 P’s” (product, pricing, distribution, and promotion). ***Prerequisite: BUS 31x course or BUS 374AA-ZZ*** *Note: Students may not receive credit for both BUS 415 and ADMN 415*
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Examination

*Business Administration Department

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